The Graduate School of Management at the University of California, Davis, seeks temporary instructors to teach one or multiple Marketing courses during the 2015-2016 academic year. The courses we are potentially recruiting for include Digital Marketing, Pricing, Marketing Communications, Marketing Analytics, and Consumer Behavior however, we may need lecturers for additional marketing courses. The course descriptions are listed below. Please specify in your application which course you are qualified to teach.
Digital Marketing: The course is designed to equip students for a career in digital marketing and social media. The topics covered will include online advertising, search engine optimization, interactive marketing, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, and integrating social media with traditional media.
Pricing: Presents concepts and tools that are useful when making pricing decisions. Topics include cost analysis, demand and the factors that influence it, pricing in competitive environments, product line pricing, bundling, international pricing, quantity dependent pricing, and pricing in the internet environment.
Marketing Communications: Covers many of the key factors that should be addressed when designing and implementing an advertising plan. Topics include developing communication objectives, budgeting and media selection, developing a creative strategy, and the design and evaluation of an advertising campaign.
Marketing Analytics: The objective of this course is to equip students with tools required to address fundamental marketing decision problems. Students are trained to view marketing processes and relationships systematically and analytically. After a brief review of analysis methods such as Hypothesis Testing and Linear Regression, the course should focus on techniques such as: Multiple Regressions, Logit Analysis, Discrete Choice Models, Factor Analysis, Cluster Analysis, and Conjoint Analysis. These techniques are useful in market segmentation, targeting, mapping market structure, product design, and understanding advertising responsiveness. The course should have a heavy “hands-on” environment, where students will analyze datasets using the user-friendly STATA statistical analysis software.
Consumer Behavior: Consumers and customers (current consumers/customers and prospects) are the focus of all marketing activity. Starting with this simple proposition, this course examines a wide range of behavioral science concepts and their application to marketing situations,the cognitive, affective, and behavioral responses of consumers to products and services, and to the marketing of those products and services. Significant attention will be paid to how B2C consumers and B2B customers make decisions, and how marketers can influence those decisions. Changes in consumer behavior in the internet age will be addressed.
Your application should describe your teaching interests and experience and include a resume, evidence of teaching (preferred), and the names and addresses of three references. Please do not submit letters of reference. If you do not having teaching experience, please give alternative experiences that might qualify you.
Positions are contingent on funding and pending administrative approval and salary is based on ability and experience. Applicants should have a terminal degree. Potential candidates should submit their application online; we will only be accepting applications online. Please submit a vitae, evidence of teaching ability and contact information for three references. Applications are accepted on a continuous basis for future temporary openings, so the position will remain open until filled. Only completed files will be reviewed.
The Graduate School of Management is interested in candidates who are committed to the highest standards of scholarship and professional activities, and to the development of a campus that supports equality and diversity. The University of California is an affirmative action/equal opportunity employer. This position is covered by a collective bargaining unit. UC Davis is a smoke and tobacco free campus.
Curriculum Vitae - Your most recently updated C.V.
Cover Letter (Optional)
Statement of Research (Optional)
Statement of Teaching - If you do not having teaching experience, please give alternative experiences that might qualify you.
Misc / Additional (Optional)